The project consists of a t-shirt design and 10 illustrative and typographic stickers about AFL that are accessible on a social media platform (Instagram). Two of the stickers are animated. The stickers have vibrant colours, are engaging and appealing, and emphasize creativity and innovation. The purpose is to visualize AFL's content, value, and purpose, Engage with the target audience, and support their expression with the stickers.
The client's requested vibe is positivity, celebration, community, happiness, and friendship, which are the feelings that need to be generated.
Slogan From Client - “Game for Everyone”. The stickers are a medium for engaging with the audience and representing the community, including the players, fans, audience, children, and others.
AFL Stickers and T-Shirt Design
2 Animated Stickers
The sticker’s design size is 800 x 800 px, and the video is less than 60 seconds long, which makes YouTube automatically convert it into a YouTube short. There are two animated stickers. The background is green to make it easier for clients to remove the background. The stickers were animated using Adobe After Effect and Adobe Premiere Pro and uploaded to YouTube.
